Apple developing a Flash alternative

Apple iPhone and iPad

The heated battle between Apple and Adobe Systems over Flash may get a bit more interesting, as reports of a Flash alternative being developed by Apple begin to surface.

The technology, called Gianduia, was introduced by Apple last summer at its World of WebObjects Developer Conference, according to an AppleInsider report. Gianduia is described as being “a client-side, standards-based framework for rich Internet apps.”

Apple has apparently been using Gianduia in several of its retail support applications, including services such as the One to One program, the iPhone reservation system, and the Concierge program for Genius Bar and Personal Shopping reservations.
The use of a standards-based technology makes sense for Apple, considering its position on Flash. Apple has made it very clear that it opted to support HTML5, JavaScript, and CSS instead of Flash.

“We know from painful experience that letting a third-party layer of software come between the platform and the developer ultimately results in substandard apps, and hinders the enhancement and progress of the platform,” said Jobs in his letter.
Adobe subsequently said it would abandon future development of the technology.

From CNET.com